Cookie policy

Last updated: 10 August 2026 · Version 2.1

Cookies on this website

We use Cloudflare Web Analytics for basic traffic numbers (page views, referrers, rough location); it's built specifically to work without cookies or any other persistent identifier, so it sets nothing on your device and needs no consent.

We also use Google Analytics to understand how visitors use this site: which pages get read, where visitors come from, that kind of thing. Google Analytics sets cookies, so it only runs once you accept the cookie banner shown on your first visit; declining (or ignoring it) means Google Analytics never loads and no analytics cookie is set.

If you arrive here from a Google Ads campaign, we also set a cookie called rated5_ad_click, recording which ad you clicked (via an identifier Google itself provides, such as a "gclid") so that if you go on to sign up, we can tell Google which campaign to credit. It's set the moment you land, lasts 90 days, and is only ever read by Rated5, never by Google directly; whether we're actually able to pass that identifier back to Google Ads at sign-up depends on the same cookie banner choice above; declining Google Analytics also stops us telling Google Ads about the conversion.

We also use the Meta Pixel (from Meta, which owns Facebook and Instagram) to measure our Facebook and Instagram ads and to show Rated5 ads to people who have visited this site. It sets advertising cookies (such as _fbp), so, like Google Analytics, it only loads once you accept the cookie banner; declining means it never loads. It records which pages you view and, if you answer our free trial questions, that you did so (never your answers or your email address).

If you answer the "Is Rated5 right for you?" questions on our free trial page, we set a cookie calledrated5_lead holding a random reference number (not your answers themselves). It lets us fill in the details you've already given when you go on to sign up, lasts 30 days, and is only read by Rated5. Your progress through the questions is also kept in your browser's local storage so you can pick up where you left off.

Your cookie choices

You can accept or decline analytics cookies from the banner shown on your first visit, and change your mind at any time using the button below; it clears your previous choice and shows the banner again on your next page load.

The app (go.rated5.app)

The Rated5 app sets one strictly-necessary session cookie to keep you logged in: httpOnly (invisible to page scripts) and Secure (sent only over HTTPS), never used for tracking or advertising. Under UK/EU cookie law, a cookie a service genuinely can't function without doesn't require consent, so this one is always set once you sign in.

Like this marketing site, the app also uses Google Analytics, Google Ads conversion tracking and the Meta Pixel (to record that a sign-up or trial came from our ads) to understand real-world usage patterns and improve the product, gated behind its own accept/decline banner inside the app, entirely separate from the choice you make here. Declining there means none of them run inside the app.

Questions

If you'd like more detail on how the app or this site handles your data more broadly, see our privacy policy, or email support@rated5.app.